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History of Advertising Ser.: A Comparative Study of Media Exposure Models by Jean-Louis Chandon (1986, Library Binding) for sale online | eBay
1 - Unmasking the ambushers: Conceptual framework and empirical evidence European Journal of Marketing Vol. 46 No. 1/2, 2012 p
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Jean-Louis Chandon - Research Associate Professor International University of Monaco - IUM | LinkedIn
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